How do we know?
The term ‘dying matters’ is so popular and relevant to today’s issues that it has been taken up by the National Council for Palliative Care in the United Kingdom.
Last year the National Council for Palliative Care launched a public health promotion called the Dying Matters Coalition.
Although the not for profit site http://www.dyingmatters.org is not affiliated with this website in anyway it is well worth exploring.
A coalition, for those of you who are not quite sure, is a collaborative alliance among individuals or groups, which cooperates in joint action, each with their own self interest, that joins forces together for a common cause. The common cause in this instance is the goal of raising awareness and expertise in matters relating to end of life care.
It is our view that anything that raises the profile of death and dying with the aim of improving our life and death situations gets the thumbs up.

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